iCare is one our most successful private label brands. It covers a host of high quality products ranging from hair cream and moisturizing lotions to Nail polish remover. The brand has set a high benchmark for quality over the years. The products provide a premium experience at an affordable price, one of the reasons why it is preferred by millions in the Middle-East and Africa. The brand boasts of an unmatched reputation for trust and quality and enjoys an enviable leadership position in countries where it has presence. And now with our new range of exciting products, iCare looks to carry forward its legacy.
Egypt, Iran, Lebanon, Saudi Arabia
BeautySmith is a skin and hair care brand owned by the Vanity Case Group. Years of research and development have gone into the range of products which are specially formulated to suit the Middle East markets. BeautySmith being a premier brand of the group, continuous efforts are on to enhance its image and value to the customer by product upgradations based on clear consumer insights. Plans are on to add new products to the existing range.
LBC brand was crafted by the group to promote affordable skin and hair care. LBC boasts of being one of the finest personal care brands in Yemen. The brand heeds the diverse wishes of the consumers and this inspiration is what drives our team to create unique consumer-friendly products. Our growth has been attributed to our R&D expertise, competitive pricing and large portfolio of products.
Our Private label brands have been growing at a fast pace and spreading its wings across the globe. Our brands have left an indelible mark on consumers' minds in four continents and 15 countries in the last two decades. And the story goes on, as we at the 'Vanity Case Group' strive to innovate constantly to out feat ourselves. The success story, however, remains incomplete without acknowledging the contribution of our highly valued business associates who help us nurture the brands and widen our reach overseas. They are an inseparable part of the brand story and together we work towards one single goal:Better products for a beautiful you!
USA, UK, South Africa, Dubai (UAE), Oman, Lebanon, Sri Lanka, Bangladesh, Pakistan, Afghanistan